Furniture Design
Market Analysis
Competitor Analysis
Product Development
3D Modeling
Composition
Material Selection
Design Concept
Modular Design
JUNE 2022
AURA
Waiting Room Furniture
This project documents the design process for a new furniture collection called "Aura," encompassing an easy chair, coffee table, and pendant light. The project began with a thorough market and competitor analysis to identify gaps and opportunities within the existing market landscape. Design concepts were then developed based on this analysis, considering factors such as material variety, catalogue density, and visual style. The design process involved numerous iterations, from initial sketches and inspirational boards to the creation of 3D models and detailed technical drawings, ensuring a high level of detail and planning before entering the manufacturing phase..
Acquired Competencies
Market Research & Analysis
Through this project, I honed my ability to conduct comprehensive market research, analyzing competitor strategies and identifying unmet customer needs. I am now more confident in my ability to position a new product effectively.
Design Ideation & Concept Development
I significantly improved my design thinking skills, developing and refining design concepts based on market insights and personal creative vision. I now better understand the importance of aligning design aesthetics with market needs and brand identity.
3D Modeling & Technical Drawing
My proficiency in 3D modeling software increased dramatically. I can now create realistic 3D models and precise technical drawings, demonstrating my ability to translate design concepts into tangible prototypes.
Material Selection & CMF
I gained practical experience in selecting appropriate materials and finishes. The presentation demonstrates my ability to align aesthetics with material functionality and production feasibility.
Design Methodology
I gained deeper knowledge of and experience applying various design methodologies. This includes thorough research and iteration processes that lead to a refined final product.
Competitor Analysis
My ability to analyze competitor products and understand their market position was sharpened. This provides valuable insights for developing unique and competitive products in the future.
Visual Communication
Creating visually appealing and informative presentations helped me refine my ability to communicate design ideas through mood boards and inspirational examples.
See It All
Software Used:
Fusion 360
Keyshot
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
AutoCAD