Branding
Visual Identity
Color palette
Bakery
Hand drawn Icons
Playful Design
Mock Ups
Aesthetic Cohesiveness
Packaging Design
Packaging Design
Oct 2024
Ode to Butter
Bakery Branding
This presentation outlines a comprehensive branding strategy for "Ode to Butter." It establishes a distinct visual identity through a curated mood board, a defined color palette, and meticulously designed logos (primary and secondary). The guidelines extend to iconography, typography choices, and various packaging mockups, ensuring a cohesive brand presence across all platforms. The presentation also addresses the brand's social media strategy, aiming to cultivate a strong online community. The overall goal is to create a memorable and impactful brand experience.
Acquired Competencies
Branding & Visual Identity Development
Through this project, I honed my ability to develop a comprehensive branding strategy, encompassing visual identity, logo design, and a cohesive style guide. I am now more confident in my ability to create a strong and consistent brand presence across various platforms.
Color Theory & Palette Creation
I significantly improved my understanding and application of color theory, creating a color palette that effectively communicates the brand's personality and evokes the desired emotional response. I now better understand how color choices influence brand perception and consumer response.
Logo Design & Iconography
My proficiency in logo design and iconography increased dramatically. I can now create effective and memorable logos and icons, demonstrating my ability to translate brand values and attributes into compelling visual representations.
Typography & Visual Hierarchy
I gained practical experience in selecting and applying typography to create effective visual hierarchy and enhance readability. The presentation demonstrates my ability to align font choices with brand personality and overall design aesthetic.
Packaging Design & Mockup Creation
I developed my skills in packaging design, creating realistic mockups that showcase how the brand identity translates to tangible products. This includes understanding structural design considerations and material selection.
Presentation & Communication Skills
I improved my ability to present design work clearly, concisely, and compellingly, using visual aids to effectively communicate design decisions and the overall brand strategy.
Problem-Solving & Creative Solutions
Addressing design challenges and refining concepts throughout the project enhanced my problem-solving abilities and creative thinking skills. I am better equipped to find innovative solutions within design constraints.
See It All
Software Used:
Adobe Illustrator
Adobe Photoshop
Figma