Brand Identity
Tacos
Mexican Food
Visual Identity
Hand drawn Icons
Playful Design
Mock Ups
Aesthetic Cohesiveness
Packaging Design
Packaging Design
SEP 2024
Muuucca
Taco Restaurant Branding
The project is a brand guideline document developed for a restaurant named “Muuucca Tacos & More”. It covers the creation of the company’s visual brand identity, including the logo, color palettes, typography, iconography, patterns and mockups. The guidelines also show how the brand is portrayed on social media. This comprehensive design ensures consistency across all brand touchpoints, creating a cohesive and memorable brand experience for customers.
Acquired Competencies
Brand Strategy & Positioning
I developed a strong understanding of brand strategy, defining the target audience, brand values, and unique selling proposition for "Muuucca Tacos & More." This involved market research (implied by the design choices) and the creation of a cohesive brand narrative.
Visual Communication & Storytelling
I effectively used visual elements—including imagery, color, and typography—to communicate the brand's story and values, creating a compelling and memorable brand experience.
Creative Direction & Conceptualization
I led the creative direction for the brand identity, from initial concepts to final execution. This involved generating and refining design ideas, managing the design process, and ensuring consistency across all deliverables.
Digital Asset Creation & Management
I created a comprehensive suite of digital assets, including logos, icons, patterns, social media templates, and mockups, ensuring they are readily accessible and usable for future marketing efforts.
Print & Digital Design Application
I demonstrated proficiency in applying design principles to both print and digital media, ensuring a consistent brand experience across multiple touchpoints.
Adobe Creative Suite Proficiency
I refined my skills in Adobe Photoshop, Illustrator, and Figma, demonstrating proficiency in these industry-standard design software packages.
Client Collaboration & Project Management
I effectively collaborated with the client (Carlos Ramirez) to understand their needs, gather feedback, and deliver a final product that met their requirements. This demonstrates my ability to manage projects efficiently and communicate effectively.
Design System Implementation
This project provided experience in developing a foundational design system, encompassing consistent brand elements, ensuring scalability and long-term brand consistency.
See It All
Software Used:
Adobe Illustrator
Adobe Photoshop
Figma