
Rebranding Boredom
Outdoor Play
Child Development
STEM Learning
Artificial Intelligence
Augmented Reality
Learn Through Play
Digital Detox
Sense of Place
Artificial Intelligence

DEC 2023
SAMEY
Bachelor Thesis
This dissertation explores the negative impacts of social media and AI algorithms on children's mental and physical health, specifically focusing on decreased outdoor activity and increased screen time. The core project is the design of "Samey," a pair of AI-powered augmented reality binoculars designed to encourage outdoor exploration and learning. Samey overlays digital information onto the real-world environment, prompting children to engage with nature and learn about their surroundings in an interactive and playful way.
Acquired Competencies
Research and Analysis
I honed my research skills by investigating the impact of social media on young people's mental health. I also effectively analyzed competing products to identify opportunities for innovation. My timeline demonstrates my ability to research and understand the historical context of technology.
Concept Development
I successfully generated a creative and innovative product concept—AI-powered binoculars—designed to combat the negative effects of excessive screen time. This reflects my problem-solving abilities and creative thinking.
User-Centered Design
I defined a precise target market and crafted detailed user personas. This allowed me to create a product that directly addresses the needs and concerns of young families.
Product Design and Prototyping
I developed a full product design, from initial sketches to detailed exploded views. I also created visually engaging mockups demonstrating my proficiency in design software and visualization.
Communication and Presentation
I designed a visually appealing and clear presentation to effectively convey complex information. I successfully communicated both the problem and the solution using text and imagery.
Technical Skills
I integrated AI technology into my product design, showcasing my understanding and application of relevant technical concepts.
Branding and Marketing
I created a compelling brand name ("Samey"), logo, and brand messaging, strengthening my capabilities in these crucial areas.
See It All




Software Used:
Fusion 360
Keyshot
Adobe Illustrator
Adobe Photoshop
Adobe InDesign