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DEC 2023

Bachelor Thesis

For my thesis I wanted to expand the preconceived boundaries of Artificial Intelligence, as well as developing a product for kids.


During the research phase of my thesis, I decided to explore the role of AI within social media and how that is affecting primarily the younger generations


From my research I was able to define what characteristics I wanted my product to have and what the core values where.

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The feeling I wanted to convey through my moodpboard was one of light-heartedness, exploration, wonder and playfulness

SAMEY | Brief

My brief was to create a source of entertainment specified to children that allows them to learn while they play and simultaneously reinstate their sense of place and reconnects them to their environment.



The concept for my project takes the shape of an innovative AI-powered toy designed to encourage outdoor play. The toy takes the form of a smart binoculars-like device, by seamlessly integrating AI technology with outdoor exploration, the toy aims to inspire a love for nature, curiosity, and a sense of wonder in children while fostering a healthy and active lifestyle.


Samey works similarly to any type of virtual reality goggles, equipped with a built-in camera and AR capabilities, Samey overlays digital information on the real-world environment when children look through the lenses. Children can discover hidden facts about plants, animals, and landmarks as the AI identifies and provides information in real-time.

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