Brand Identity
Personal Branding
Brand Guidelines
Visual Identity
Hand drawn Icons
Playful Design
Mock Ups
Aesthetic Cohesiveness
Portfolio
Packaging Design
APR 2023
Lucia Gutierrez
Personal Branding
This presentation showcases the development of a personal brand for Lucia Gutierrez, a product designer. The project encompasses a comprehensive branding strategy, starting with a mood board to define the brand's personality (lively, quirky, bold, vivid, and garrulous). Several logo concepts were explored, culminating in a final logo featuring a stylized representation of the designer's initials. A color palette, typography choices (Monarcha SemiBold and Futura Medium), and business card mockups with various color schemes, along with gadgets mockups (matches and mugs), were also created. The project concludes with a website landing page mockup demonstrating how the brand elements would translate online.
Acquired Competencies
Branding & Visual Identity Development
Through this project, I honed my ability to develop a comprehensive branding strategy, encompassing visual identity, logo design, and a cohesive style guide. I am now more confident in my ability to create a strong and consistent brand presence across various platforms.
Logo Design & Concepting
I significantly improved my skills in generating multiple logo concepts, refining them based on feedback, and selecting the most effective design. I learned to consider the logo's scalability and application across diverse media.
Color Palette & Typography Selection
I strengthened my understanding of how color palettes and typography contribute to a brand's visual appeal and overall message. I'm now more proficient in choosing fonts and colors that are both aesthetically pleasing and strategically aligned with the brand's personality
Mockup Creation & Presentation
I developed proficiency in creating realistic mockups of various applications, such as business cards, matches, mugs and a website landing page. This allowed me to visually demonstrate how the brand elements work in different contexts, making my presentations more compelling and insightful.
Mood Board Creation and Brand Strategy
I learned to effectively utilize mood boards to gather inspiration and translate a client's (or in this case, my own) vision into a cohesive visual language. The mood board guided my decisions regarding the brand's personality and visual identity.
Graphic Design Software Proficiency
My proficiency with graphic design software (the specific software used is not specified in the presentation, but is clearly evident) has greatly improved as I used the software to create all aspects of the project, from logo design to mockup creation.
Self-Direction
Even though this is a self-branding project, I practiced the vital skill of translating my own creative vision and brand personality into a tangible form. This project helped me improve my understanding of how to articulate my design choices and the rationale behind them.
Digital Design and Website Mockup Creation
I enhanced my skills in digital design through the creation of the website landing page mockup. This helped me understand how to translate the brand elements into a functional online presence.
See It All
Software Used:
Adobe Illustrator
Adobe Photoshop
Wix