Chemex Rebrand

For this project, I chose a brand that I love and use every day, I feel that their branding is outdated and by updating it, they could expand their target market

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Current Branding

Through analysing their current branding I realised how outdated it was. They rely on big coffee fanatics that know the brand history instead of expanding their market to a younger clientele.

Persona Creation

I created three different personas, to help guide me to how the branding should look like.

Logo

I wanted to emphasise the shape of their iconic coffee maker in the logo, this is the final result

Mock-Up of Packaging

I also created the mock-up of what the packaging might look like with the Re-Brand